Los Angeles County Metropolitan Transit Authority (LACMTA)
Last Updated: December 21, 20222
LACMTA takes the privacy of its users and patrons seriously. This Privacy Notice describes the collection, use and security of the information obtained from users of the GoPass Program (GoPass) and its website (taptogo.net/gopass)(GoPass Website.) GoPass is LACMTA’s implementation of their Fareless System Initiative (“FSI.”)
Data Collection
Depending on the GoPass services you utilize, LACMTA may collect your name, birthdate, school name, grade level, TAP card number, ethnicity, annual household income, zip code, and gender. For individuals under thirteen (13) years of age, LACMTA may also collect your parent or legal guardian's name and email address for purposes of obtaining their consent. If you are not able to provide an email address to provide consent for your child, we ask that you provide a phone number. We will contact you at the number provided and complete the registration process with you over the phone. LACMTA does not obtain or store other geolocation information for its GoPass or GoPass Website users. LACMTA obtains this personal information from applications, forms, and other information you submit by telephone, mail, facsimile transmissions, or by electronic submission.
Information We Collect from Children
Students K-12 are asked to provide a first name, last name, birthdate and school name to enroll in the program and register a TAP card. Students 12 or under will be asked to provide a parent’s first and last name, a parent’s email address and an optional parent phone number. The parent’s information is used to provide notice of their child’s participation in the program. We may use this email address to contact parents about relevant updates or in the event we make a material change to the website. We store a student’s GoPass information for as long as the student is a participant in the GoPass program. Once a student’s participation in the GoPass program ceases, we continue to store their GoPass information for a period sufficient to allow necessary administration and closure tasks. This may include school year end billing reconciliation with the student’s school district. In no event will we store a student’s GoPass information for more than two years after their GoPass participation has ended.
If a student is renewing or replacing an existing card, we ask for a first name, last name, birthdate and school name to match against our records to confirm the previous registration. This data is not stored a second time.
We may collect a student’s email address in the event they contact us with a question or feedback about the service. If the user is below the age of consent, we will delete their email address after replying once to their initial email.
Service Providers
The GoPass website uses Google Analytics to collect information about your use of the site to allow LACMTA to provide you with the best experience possible and to gain more insight about our users. Google Analytics collects an IP address and no additional personal information and is restricted from sharing any collected information with any other third parties. For more information about the use of Google Analytics, please visit the privacy policy at: https://policies.google.com/privacy?hl=en-US
Cookies
Some applications on the GoPass Website may use cookies. Cookies are small data files that write to your hard drive if your browser is set to allow them. The only personal information that this cookie may contain is a unique identifier for your session. The GoPass Website does not use retargeting pixels. You can also set your browser to refuse cookies or retargeting pixels. However, cookies may be required to use or enable all features of some of the web applications on the GoPass Website.
Do Not Track Requests
LACMTA does not track you across its websites, including its GoPass Website.
How Personal Information is Used
Personal information obtained through the GoPass Website will only be used for the purpose of operating and managing the GoPass Program and obtaining any necessary consents for that use. Personal information will not be disclosed to third parties, except (i) as required by law; (ii) as ordered by a court of competent jurisdiction; or (iii) where the express written consent of the individual or that individual's parent or legal guardian for those individuals under thirteen (13) years-old has been obtained.
Linked Websites
Only LACTMA's GoPass Program and its GoPass Website are compliant with the Children's Online Privacy Protection Act (COPPA) rule. Other LACTMA programs and websites may not be COPPA complaint. Users will be warned before proceeding to other links, if any, from LACMTA's GoPass Website. Users under the age of thirteen (13) receiving such a warning should not proceed.
Security
LACMTA uses generally accepted security measures and safeguards in an attempt to keep the data it collects secure. The measures and safeguards include limiting access to the data to those persons who need it to complete their work for LACMTA and using a fire-wall protected environment and storing personal information in secure operating environments.
Access to Your Information and Deletion of User's Under Thirteen (13) Years-Old Data
We collect your personal information to determine your GoPass eligibility. You retain the right to review, edit and request deletion of all of your personal information pertaining to your GoPass participation, whether stored electronically or on paper. A parent or legal guardian of an individual under thirteen (13) years-old may also review, edit, or request deletion of their minor's data. A request to delete your personal information will result in the termination of your participation in GoPass.
Any inquiry or request to obtain a copy of your or your minor's personal information or to the request the deletion of your minor's data should be directed to:
TAP Customer Service
Email: customerservice@taptogo.net
Phone: 866-827-8646
1 Gateway Plaza
Mail Stop #99-2-3
Los Angeles, CA 90012
Changes to this Privacy Notice
LACMTA reserves the right to modify this GoPass Program Privacy Notice at any time and without further notice. If LACMTA makes changes to this GoPass Program Privacy Notice, LACMTA will post the revised GoPass Program Privacy Notice on its GoPass Website, including the date of any amendments. Your continued use of any of the GoPass Program services after any changes have been posted constitutes your acceptance of those changes.
Kids Privacy Assured by PRIVO: COPPA Safe Harbor Certification
Los Angeles Metro is a member of the PRIVO Kids Privacy Assured COPPA safe harbor certification Program (“the Program”). The Program certification applies to the digital properties listed on the certification page that is viewable by clicking on the PRIVO Seal. PRIVO is an independent, third-party organization committed to safeguarding children's personal information collected online. The PRIVO COPPA safe harbor certification Seal posted on this page indicates Los Angeles Metro has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices, please contact us at 213-922-7957 or demingd@metro.net. If you have further concerns after you have contacted us, you can contact PRIVO directly at privacy@privo.com.
1 This Privacy Notice became effective on July 6, 2022.
2 This Privacy Notice was modified on December 21, 2022.